DIGITAL MARKETING STRATEGIES IN THE B2B SEGMENT: THE ROLE OF SEO PLATFORMS
Ключові слова:
branding, B2B market, consumers, brand marketing, SEO platformsАнотація
This publication is dedicated to analyzing strategic approaches and methodologies for marketing in the B2B segment, with a particular emphasis on SEO platforms. It describes the characteristics of brand formation and promotion in a highly competitive digital environment, where trust and experience play a decisive role. It highlights effective strategies that combine content-marketing, SEO-optimization, and influencer marketing to build a strong brand in the B2B-sector. Practical recommendations are provided for the development and implementation of comprehensive brand marketing campaigns aimed at attracting the target audience and increasing market share.
Посилання
1. Kotler F. Marketing 4.0. From Traditional to Digital: Every Marketer's Guide. КМ Buks, 2019. р. 28.
2. How to improve your website's ranking with SEO in 2025: figures, examples, and strategy URL https://adsgroup.com.ua/ru/kak-uluchshit-poziczii-sajta-s-pomoshhyu-seo-v-2025-godu-czifry-primery-i-strategiya
3. Biba V.K., Solntsev S.O. Optimization of search services on e-commerce platforms using machine learning methods. Collection of scientific papers of the XVII International Scientific and Practical Conference “B2B MARKETING”, 2023. Pp. 29-31. URL: https://oklander.info/wp-content/uploads/2024/01/246_doclad.pdf
4. Comparing Search Functionality of Amazon, Best Buy and Walmart. URL https://cazton.com/blogs/executive/search-user-experience
5. Powerful agency-tailored SEO software designed for pros. URL: https://seranking.com/
