The state and prospects of tourism startup development in the world

Анотація

The article explores the role of digital technologies in creating innovative tourism products and analyzes the competitive advantages of leading countries in terms of tourism startup development to identify best practices that can be adapted to other regions. It investigates the influence of regional characteristics on the functioning of tourism startups, including funding levels, government support, and integration with local tourism markets. The object of the research is tourism startups as an innovative form of entrepreneurial activity that influences the development of the tourism industry. The purpose of the study is to identify trends in tourism startup development, assess their level of integration into the global tourism market, and determine promising directions for their further growth. The research applies methods of analysis, comparison, systematization, and data generalization, which allowed for the identification of patterns in the functioning of tourism startups across different regions of the world. The research results demonstrate the growing role of tourism startups in modernizing the industry and their focus on implementing digital technologies, embracing sustainable development, and offering personalized tourism services. The analysis has revealed that startups are developing most actively in countries with a high level of technological development and a favourable business climate. The results of the study can be applied to the management of tourism startups, government policy in the tourism sector, and investment activities in the tourism sector. The findings of the study can be used to devise strategies for developing tourism startups, attract investment, and improve the competitiveness of tourism enterprises. The economic efficiency of the study is determined by the potential for optimizing startup support, which will contribute to their scaling and the creation of new jobs. The significance of the study lies in fostering the development of innovative entrepreneurship and improving the quality of tourism services. It is predicted that in the future, tourism startups will increasingly use artificial intelligence, blockchain, and augmented reality, enabling them to adapt to changes in consumer behaviour and market demands. The further development of tourism startups will depend on government support, investment availability, and the integration of digital technologies into tourism services.